{"product_id":"prime-it","title":"Prime IT","description":"\u003cp\u003e\u003cstrong\u003eThe essential first step for a flawless smoothing underlayment application.\u003c\/strong\u003e Prime IT is a moisture-tolerant, water-based acrylic primer, sealer, and bonding aid designed to promote the adhesion of UltraFloor smoothing underlayments to both porous and non-porous substrates.\u003c\/p\u003e\u003cp\u003eBy reducing pinholing and enhancing adhesion, Prime IT helps ensure a smooth, professional finish every time — and can also be used as a curing agent.\u003c\/p\u003e\u003ch2\u003eKey features:\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePromotes adhesion of smoothing underlayments to porous and non-porous substrates\u003c\/li\u003e\n\u003cli\u003eMoisture tolerant — suitable for use in damp conditions\u003c\/li\u003e\n\u003cli\u003eReduces pinholing for a cleaner, smoother finish\u003c\/li\u003e\n\u003cli\u003eCan be used as a curing agent\u003c\/li\u003e\n\u003cli\u003eExcellent coverage: up to 200m² at 3:1 dilution\u003c\/li\u003e\n\u003cli\u003eAvailable in 5 litre container\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eApplication guide:\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003ePorous surfaces: one coat at 3:1 dilution, followed by one coat at 1:1 dilution\u003c\/li\u003e\n\u003cli\u003eNon-porous surfaces: one neat coat\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStart right, finish right — Prime IT gives your smoothing underlayment the best possible foundation.\u003c\/em\u003e\u003c\/p\u003e","brand":"Instarmac \/ UltraFloor","offers":[{"title":"Default Title","offer_id":54162309841229,"sku":null,"price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/3332\/1805\/files\/UF_Prime_IT_MSP1-600x600-1_1115fd6a-eb63-4c56-bc80-1a1cd59ad1c6.jpg?v=1782421981","url":"https:\/\/shop.abstracttradesupplies.co.uk\/products\/prime-it","provider":"Abstract Trade Supplies","version":"1.0","type":"link"}